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Articles, feature, Holy Hip Hop

TWINK JOHNSON – a Holy Hip-Hop Mogul in the Makin’


In hip-hop brothers like Russell Simmons, Sean ‘Diddy’ Combs and Jay Z & Dame Dash created the soundtrack from the streets with their music and gave it a look with their clothing company empires. When hip-hop started to develop its own fashion the trio each put their own swagga on it.

They were visionaries. Instead of following the trends and continuing to talk about clothing companies that weren’t made by us or for us, in their music and giving them free advertisements in their artists’ videos, these 3 brand empire
builders created their own clothing companies!

Sometimes in the spiritual realm, Yahweh will use secular models to get His message to lost. One such example is Holy Hip-Hop executive William ‘Twink’ Johnson, CEO and founder of Sacred Apparel Clothing and Co-Founder of YNJ Entertainment. Twink is slowly becoming a major figure in the world of Holy Hip Hop Music. After putting out a dozen or so mixtapes in its year and a half existence, and the relaunching of Scared Apparel Clothing, Twink Johnson and YNJ Entertainment, shows it’s here to stay!

I recently caught up with future Holy Hip-Hop Mogul. He and his company may still be‘Under The Radar’ but he is about to blow and someone I feel you all should know! I introduce to most of you and reacquaint others with Twink Johnson!!!

1. Let’s start at the beginning, how did you get started in the music industry and when did you know this is what you wanted to (or was called to do)?

I’ve always been a music fanatic. When I started Sacred Apparel Clothing, I decided put out a mixtape to help promote the clothing line. Ioing we put our one, and the response from it was so big that we decided to put out another one. At that point, working with the artist, and putting out these mixtapes became addictive & I went from putting out 1 mixtape to 7. Then I had an idea to start a mixtape website and allow artist to submit their mixtapes for free download.
There were a couple of sites doing it already, but none were no where near the vision that Yahweh gave me about a mixtape website. So I just started getting more and more involved and connecting with artist in the industry. And from
there, here we are.

2. Who were your influences coming up?

Man…..from old to knew would be The Beastie Boys, The Fat Boys, Dana Dane, Big Daddy Kane, Larry Luv, Public Enemy, Rakim, Ice Cube, Chino XL, Method Man, Red Man, OutKast, Biggie, The Lox, J Hood, Pharoahe Monch, Stack Bundles, Gravy, Fabolous, Beanie Sigel, DMX, & Jay Z to name a few…lol

3. OK that’s what’s up! Tell the world what is YNJ Entertainment, what does the name mean and why should the world be checking YNJ?

YNJ stands for Yahweh Nation JuuNo. Yahweh is our creator’s name; And Nation is a group of His people. Juuno is like an exclamation mark cosigning it. We’ve been at this for 2yrs, and have 4 artists: Jaelife, Didymus, Dadeuce, & One Dose. In just this short amount of time we’ve made such a mark in this industry. YNJ’s main focus is that lost cats that are in the streets. We all are from the streets, and have done everything possible for hustling to attempted murder. We’re trying to reach out to those that are lost because coming up we led so many astray. Our plans are to keep putting out good music changing the lives of the lost, and leading them to Yahshua. As for the future, we aren’t stopping at
just music. Space is the limit.

4. How did you and your partner, One Dose link up?

Man, as I was putting out the mixtapes, I used to sit and search myspace, and came across One Dose profile. I listened to his music, and he was at a level, and spitting things that was so far over the head of people. His tracks we’re fire.
I decided to reach out to him about submitting a track for our mixtape. I then began reaching out to him for all of our upcoming mixtape projects because his style was so RAW and different from what I had ever heard. As Time past,
One Dose and I build a strong relationship, and he later reached out to me and told me about a vision that Yahweh had given him about an Entertainment/Record Company and asked me if I would be interested in being his partner, &
joining him and Yahweh to build YNJ Entertainment. I couldn’t believe it. I was definitely down, and here we are today.

5. Introduce the world to the YNJ artists byname them and tell us a little about each one!

Our first artist that we signed is Jaelife. I had been a big fan of Jae, and had him on one of our early mixtapes hosted by Jeneziz. Jaelife is from Cali, but has an ill east coast flow. The way he puts words together and the punchlines he uses is just plain stupid. I’ve never heard anything like it, and then he was spitting gospel on top of that

The second artist we signed is Didymus, who is from Omaha,  Nebraska. I didn’t even know that they had rappers in Omaha, but Didymus who was formerly known as C-Sick is a lyrical beast. He’s a former gang banger who has given his life to Yahweh, and goes crazy hard in his rhymes.

Our latest signee is Dadeuce, who is from Baton Rouge, Louisiana. Deuce is a very gifted artist also. And on top of spitting, he even signs. I can see us putting out a rhythm and praise mixtape….lol.

6. That cat, Jaelife is a lyrical beast!

Oh yeah, Jae is nasty with it!

7. How do you balance that fine line of ministry (sharing the Word of Yah with those that don’t know Him through music) and business, cause let’s be real this may be Christian based but this
is still the music business.

With the help of Yahweh bruh…SERIOUSLY!! We have so much that we try to juggle on our own, but Dose and I realize that we can’t do it all alone. We need the strength and the miracles from Yahweh to do these projects.

Man AJ, I thought with this being gospel music, or holy hip hop, whatever you wanna label it, and people doing music for Yahweh and dedicating their music to Him that it would be more honesty and unity in the body. Man these suckas just as cut throat as the world is bruh. If not more. It leaves me puzzled and scratching my head a lot of times. We’ve been screwed over &  thrown under the bus by other so called big name labels, marketing companies, and people on our own team that we thought was down to ride with us for whatever. You look at these people, and wonder how can they be a child of Yahweh, and at the same time bad mouth you to people. Or take your money and don’t market you or
respond back to you, and even stab you in the back with some. You got to many egos, to much fakeness, and too many people trying to prove themselves to you. I love to use the words of Preach Dat Fire…”You Fake Church Gangstas”

8. What do you think is missing in HHH?

Honesty & Unity!

9. Why do you think HHH is not really being taking serious and what do you think need to change in this genre?

You have these cats that are over these big social networks, and all they ride, run with, or push is their little click. And then everybody is lying to each other, and to other artist. They’ll put out a track or a mixtape, and everyone will automatically rate it a 4 star because it’s gospel. Nah, that’s bull. So much of it is garbage. I feel if they will tell artist their flaws, then they can work on them. If you continue to tell them it’s hot, and it’s not…..nothings going to change.

10. Now let me ask you, there is a saying if you are not part of the solution, you are part of the problem, what would you say you have being doing to bring about that much needed change?

Continuing to put out hot street music, regardless if some think that our artist are to raw, or too street. There are a lot of problems on these streets, and that’s where our artists are from. So they can relate to these street cats more. They can build and bond with them because the streets feel what they are saying and can relate. It’s in their language. Now if you come to them speaking some ol’ Shakespeare sounding gibberish, they ain’t going to get it bruh. You got to meet cats where they at.

11. Why do you think the church has been mostly reluctant to accept HHH and embrace it?

I think it’s because of what they see in hip hop today, and in the past and they are stained and tainted with those images. It’s kind of like if you ask a white person to imitate a rapper. You can vision almost instantly them leaning or rocking from side to side saying “yo yo yo” opening their arms wide, then crossing them, and probably ending it with word up yo, or word to ya mother. That’s how they persona of hip hop is. Some people just cant see the gifts, and how Yahweh has allowed people to take something and use it to glorify Him.

12. I hear Christian rappers dissing their secular counterparts, what part of the game is that? How can the lost be reached by the very group of people who are dissing them?

Now this is a subject that not to many people agree with me on. Now you cot dissing that some can take to far, and then you got dissing where artist call them out on what they doing. Now let’s take for instance Bizzle. He went in on “Explaining to Do” & “Ether” and I didn’t see anything wrong with it. He called out these artists that have spoken and shown blasphemy against our creator. He pointed out what they were claiming, what they were doing and wearing, and what was wrong with it. I have no problem with that personally. Actually I loved it, because you didn’t hear anyone doing it. Everyone would talk to each other about it, or say subliminal things, but he through it out on front street & let them know who he was talking about. Now if he had started calling him a faggot, or other names, then I would have a problem with it.

Now if this was in biblical days, they would have been stoned, or even burned at the stake for the things they say and do. We got to remember that everyone isn’t called. Everyone isn’t Yahweh’s chosen. I can almost guarantee you that Jay Z has listened to the song, and has thought about some of the things he’s said. It may cause some to have self reflection. Never know.

13. In a piece I wrote call, ‘Can Hip-Hop Be Holy’ I posed the question, “If God can take Saul and convert him into Paul The Apostle to bring the Word to the Gentiles, why can’t that same God use HHH to reach the hip-hop generation – the gentiles of today?” Speak on that a little if you don’t mind!

That’s just it though bruh…..He can, and He is. You got these preacher and people like Craig Lewis who are bashing HHH, and that’s their ministry. They are brainwashing all these old heads, and even some young people about the origin of Hip Hop, and he still got the info he uses screwed up with that. But on the other hand you got these cats that come from the street and find Yahweh, and dedicate their life to music and spreading the gospel to the people that are
lost like they were. Now who you think Yahweh is smiling on, and who is he frowning on. As far as all that goes, Imma leave you with this scripture speaking on that. Matthew 12:26-28 26If Satan drives out Satan, he is divided against himself. How then can his kingdom stand? 27And if I drive out demons by Beelzebub, by whom do your people drive them out? So then, they will be your judges. 28But if I drive out demons by the Spirit of Yahweh, then the kingdom
of Yahweh has come upon you.  NOW WHO OF THESE ARE DOING YAHWEH’S WILL. THE ONE PREACHING AGAINST HHH OR THE ONES IN THE STREETS SPITTING HHH???

14. What would you say to that young man or woman who wants to get in the game, what advise would you give them?

It may sound cliché, but I’d tell them to seek Yahweh in everything they do. This walk isn’t an easy walk, but as long as you seek Yahweh on decisions and wait to hear from him for the answer, you going to be ok. And don’t think it’s going to be peachy all the time. It’s when we go through trials that we learn the most to depend on Yahweh, and that he’s going to come through right on time for us.

15. I want to thank you for taking time out of ya busy schedule to chop it up with a brother. Do you have any last words for the people?

I thank you for this opportunity broham…lol. Man…just check us out and help support what we doing. You can peep our music and www.YNJentertainment.com, our clothing at www.SacredApparel.net, and our mixtape company at www.SAmixtapes.com. We doing big things, and Yah’s hand is all in it!!

YNJ Entertainment on facebook http://www.facebook.com/30PlusHipHop#!/yahwehnation

Available on Amazon.com

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About AJ Woodson

AJ Woodson is a Father, Author, Writer, Radio Personality, Hip-Hop Historian, and A Freelance Journalist whose byline has appeared in several print publications and online sites including The Source, Vibe, the Village Voice, Upscale, Sonicnet.com, Launch.com, Rolling Out Newspaper, Spiritual Minded Magazine and several others.

Discussion

2 thoughts on “TWINK JOHNSON – a Holy Hip-Hop Mogul in the Makin’

  1. What up AJ! Hot article, man keep grinding. I enjoy what your doing!

    Posted by One Dose | September 25, 2011, 9:09 am

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